News & Analysis

AppInstruct teaching entrepreneurs how to leverage $53 billion app economy

- November 13, 2013 2 MIN READ

Australian education startup AppInstruct has just launched an online course to teach aspiring entrepreneurs how to turn their app concept into a commercial success. Co-Founded by Nicholas Wright, Vijay Santhanam, Iain Dowling and Indy Chakrabarty, who have extensive experience in building commercial apps including Optus Recharge Now, AppInstruct combines technical and business skills to deliver a comprehensive and accelerated learning outcome.

The Co-Founders’ expertise has been supplemented with that of domain experts Ash Donaldson, Claudia Sagripanti and Alan Zeino, to deliver a holistic course that teaches technical skills (mobile system design, user experience, user interface design and software project management) while passing along valuable business knowledge (app business models, fundraising, legal and marketing). The course is hosted online, allowing entrepreneurs to learn at their convenience.

Wright set about creating AppInstruct earlier this year after leaving a legal career, when he was drawn to the opportunities presented by the flourishing app economy.

“There was nothing reputable on the market, for people with an app idea, or who felt their business needed an app, to skill themselves to a professional level. In talking with developers, I realised this represented a knowledge gap,” says Wright.

As such, AppInstruct delivers the best of both worlds – computer science and business; and Wright’s ultimate goal isn’t short of ambitious, aiming to turn AppInstruct into “the global leader for mobile app business education”.

The online school soft launched its Beta product in June and the first students are well progressed with their own apps. Amit Jaiswal, Founder of Foogi, has released the calendar co-ordination app into Google Play and is close to submitting their iOS7 app to the App Store.

“The Course and mentoring of the team has been a huge help. For those starting out, it’s a tremendous way to understand the entire process before you begin, ultimately saving you $1000s in lost time and mistakes,” says Jaiswal.

Richard Ing, co-founder of the app Troopr (helping friends co-ordinate their ski trips) comments, “We started the Course assuming we’d make a native iPhone app. The Course helped us realise that a responsive web app actually better fitted our users’ needs. Building on the wrong platform, would’ve been a $30,000 mistake”.

While app stores have become increasingly cluttered and competitive, Wright feels the opportunities will continue to grow at a fast rate –  with IDC predicting that tablets will outsell PCs by the end of 2015 and Vision Mobile predicting the app economy will triple in size to $143 billion by 2016.

If you’re interested in the course, more information is available via www.appinstruct.com