Who knew that eCommerce would be the way we do business in 2013? It is clearly one of the fastest changing industries in history.
Keeping up with the pace can be difficult if you do not plan ahead. A few challenges that online businesses may face include:
• Developing a coherent brand identity that appeals to a global market
• Understanding and adapting to different behavioral and cultural differences across the globe
• Bridging the gap between off and online business
Next on the horizon is keeping up with developments in mobile eCommerce. Nowadays, many customers are utilising tablets and cell phones to make purchases online. Creating a site that is optimised for mobile devices may mean the difference in that next sale.
Interactive TV is one of the newest technologies available in a mobile format. It allows customers an opportunity to purchase items related to the show they are watching via an app. Imagine that, watching your favourite sitcom and shopping at the same time! Clearly, doing business in 2013 has its perks.
Perhaps the biggest challenge to online retailers is successfully tapping into new markets, specifically international markets. Many factors must be considered. First and foremost, understand the market you wish to enter. Educate yourself on local customs and the local economy. The last thing you want to do is to set outrageous prices in a depressed economy. More importantly, research local laws regarding internet businesses in that respective country. You would be amazed at the repercussions for not abiding by local laws. It’s better to know what to expect from the get-go.
And, as mentioned earlier, make sure that your brand’s identity will be understood in another culture. Consider hiring local consultants to make sure your business does not insult in any way. Don’t let these concerns stop you from expanding your company and striking it rich across the globe.
More information on running an eCommerce business locally or internationally is available on Click Start Digital.