News & Analysis

New app Cinch ends the era of bad home videos

- September 20, 2013 2 MIN READ

Ever tried to capture a special moment only to look back and cringe at the awful quality of the video? Australians now have no excuse for taking bad videos with the launch of new app Cinch which guides users in capturing, editing and sharing video content.

It was during an adventure through the Simpson Desert in Australia’s Northern Territory that professional photographer, Alexandra Kinloch, realised the need for an easy-to-use app that affords even the least technical person the ability to create quality videos.

“Having been a professional photographer I was inspired to capture the adventure on video, but instead of creating a video I wanted to show my family and friends I created a video that even I didn’t want to watch,” says Kinloch.

“It always surprises me how many boring videos there are out there of exciting things … I knew there had to be a better way to easily learn how to capture and edit video all on your smartphone.”

Cinch screenshot

Cinch Screenshot

On return from the trip, Kinloch and Cinch Co-Founder Ben Rashleigh decided to create a product that would allow anyone to create a professional quality videos regardless of experience.

“With Cinch we just want to make it a little easier to capture the fun of a family holiday or the excitement of a wedding without needing to be a professional videographer.”

She says that the app “is different to Vimily in the way it helps users through the filming and editing process with on-screen guidelines, making it easy to record, trim, rearrange and add music.”

“It is the only app of its kind developed in Australia that allows in-app video editing and one touch export to YouTube, Facebook and email.”

Cinch not only targets the everyday Australian, but also businesses that want to embrace the high engagement medium of video for commercial purposes.

“We will be working with companies to help them with their video content creation which may include customised solutions,” says Kinloch.

The app is currently free as a launch special for the first few weeks and will then be turned into a paid app on the iTunes app store.

For more information, visit www.cinchvideo.com.