Lime & Tonic launches new app and celebrates 71,000 paying customers

- September 3, 2013 2 MIN READ

Targeting the affluent segment, Lime&Tonic works with premium merchants such as Chef Hatted/Michelin restaurants or those of international 5-star hotel brands. This approach ensures the highest quality experience possible, highlighted by an average customer rating of 92% from 71,000 customers delivered to date. Lime&Tonic operate now in seven cities including Sydney, Melbourne, London, Dubai, Prague, Rio and Amsterdam, with 850 experiences available globally from over 200 merchants.

Once downloaded and signed in, users are asked to fill in a personal profile where they can include any dietary requirements they may have and details about how they like their coffee made, their steak cooked and any favourite cocktails. Lime&Tonic’s algorithm gets to work and tailors its recommendations accordingly, providing 1-2 recommendations per day of things to do helping to save users time. Lime&Tonic then uses the profile data to share with merchants to ensure the best possible experience.

“We’re very excited about launching our app in Sydney and Melbourne and we really can’t wait for people to start enjoying some of the experiences we have on offer,” said CEO and co-founder, Stefan Cordiner. “The reason we believe Lime&Tonic is something totally new is the combination of our vetted and curated experiences combined with a data play on the personalisation side of things- with the goal to have you treated like a regular even if it’s your first visit there. From our work in multiple cities across the globe, this is something our users love.”

The company has had a desktop experience in Australia for a while now and globally has over 71,000 paying customers, after only starting a couple of years ago. Part of the key to their success is by having a clear focus on the types of merchants they deal with and the types of customers that they market to.

“Our focus in purely on premium merchants that are able to offer quality experiences so we can ensure that if you’re going to spend you’re limited free time with us, it will be good,” continued Cordiner. “Lime&Tonic doesn’t put pressure on merchants to offer discounts either. We focus on value-adds and off-menu experiences that can’t be replicated anywhere”.