News & Analysis

Sexy new app Flixel Cinemagraph attracts supermodel investor

- August 14, 2013 2 MIN READ

After falling head-over-runway-heels in love with Flixel’s ‘Living Photos’, supermodel and businesswoman Tyra Banks decided to invest in the Canadian company through her brand capital, Fierce Capital, LLC.

Flixel Cinamagraph adds an element of motion to an otherwise still image – introducing the latest evolution in the art of photography into the app-space.

As Flixel’s CEO, Phillipe LeBlanc says “cinemagraphs combine the best of both worlds – the timeless quality of photography and the captivating aspects of video”.

Whether it’s sexy hair blowing in the wind or fabric flowing from a gown, Flixel “Living Photos” add an exciting new dimension to pictures.


“I introduced my team to Flixel in the middle of a meeting and it completely derailed the agenda,” says Banks.

“At one point, I lost control of the meeting because my team just had to see more!”

The technology is not only attracting professional photographers, videographers and graphic designers, but also the general public. The speed and simplicity of the creative process is set to bring the underrated artform into the public’s radar.  

Mark Homza, Flixel’s CMO and cinemagraph producer, says they also offer a complete visual package –  in Flixel Cinemagraph Pro – for companies to renovate or enhance their brand image.

“Flixel adds a new dimension to photography, emphasising the art of story-telling by creating a mesmerising focal point within a scene … [And] with the ability to process in HD, it’s an ideal medium for ad campaigns, digital billboards and shows like America’s Next Top Model.”

As a result of the new relationship between Flixel Photos Inc and Fierce Capital, LLC, Flixel-branded cinemagraphs will be seen throughout Cycle 20 of America’s Next Top Model; and the company can now leverage Banks’ social and traditional media sphere of influence and tap into The Tyra Banks Company’s extensive network to build significant business relationships.

“The fashion industry is always at the forefront of innovation, and Flixel is leading the way to the next major evolution in photography,” said Banks.

“The edgy, cool influencers in the fashion industry and advertising are going to take this and run with it, because they are always looking for new ways to ‘wow’ their audiences.”

Flixel Cinemagraph and Flixel Cinemagraph Pro are available to download at The App Store.