News & Analysis

High on business: Marijuanettes rapidly gaining popularity in the US

- August 8, 2013 3 MIN READ

Only two days after the American states of Washington and Colorado voted to regulate marijuana the same as alcohol on November 6, 2012, Prohibition Brands was born. The business now specialises in the manufacturing, licensing, and distribution of consumable marijuana smoking products; and has experienced rapid growth in just nine months since its inception.

With marijuana gradually being legalised throughout the US, and countries around the world discussing legalisation, the entrepreneurial brains behind Prohibition Brands saw an opportunity to build an international marijuana brand.

They plan on dominating the global marketplace as people come to accept marijuana as a “commodity no different than sugar, coffee, and wine.”

A company spokesperson says, “Just how alcohol prohibition ended in the 1930’s, to us, a public vote reversing outdated marijuana laws meant the beginning of the end of marijuana prohibition.”

“Over the next 20 years we foresee the global legalisation of marijuana as inevitable. The company was named Prohibition Brands to signify our mindset that marijuana prohibition will surely end and our long-term success in global legalization is guaranteed no matter how tough the journey ahead will be.”

While marijuana is still a tabooed subject, the public response to the company has been overwhelmingly positive. Almost instantly after they published their video commercial (above) on YouTube on July 27, it went viral – seen by over 8,500 people to date and growing.

“Hundreds of emails have poured from fans volunteering their services, asking how to invest and asking to work for us or just praising our efforts. Of course, lots of national and international media have been calling us wanting to find out all about us. It’s simply unbelievable,” says the company spokesperson.


Misconceptions around marijuana

Marijuana is still illegal in Australia and there’s very little probability for legalisation in the near future – unless of course, the nation votes the Australian Sex Party into leadership in the upcoming Federal election.

But is marijuana really the demon drug that some think it is, especially in a country binge drinking is praised upon despite the harms known to be associated with the drug?

According to the Prohibition Brands spokesperson, “Some of marijuana’s illegality has much to do with misconceptions about what marijuana actually does and how it effects you. As a marijuana company we would argue that marijuana is actually a safer alternative to alcohol and tobacco, where alcohol can be deadly, drinkers lose control and where tobacco has been positively shown to lead to lung cancer.”

“No matter how far away marijuana legalisation may seem in any country, global legalisation is ultimately inevitable.”


Not only do they plan to Prohibition Brands is rebranding marijuana from a drug used by “hippies” to one that is used among average citizens.

“Whether we show our users enjoying on the beach, sitting on top of a mountain, celebrating a birthday, or at the end of a long night of drinking with friends, or finally relaxing after putting the kids to bed, our advertising will show just how mainstream marijuana can be,” says the company spokesperson.

The company may look into celebrity endorsements in the future. Some pro-marijuana celebrities include Lady Gaga, Rihanna, Seth Rogen, Morgan Freeman, Justin Timberlake, Cameron Diaz, Miley Cyrus, Snoop Lion (no longer ‘Snoop Dogg’), and many more.


Investor response has also been largely positive, particularly to the idea of selling a product that is ripe for development, and has a proven market for over 5,000 years.

“The concept is not just potentially profitable, but some even argue sexy. There is something incredibly exciting about selling a product that is gaining popularity, but has been labeled as taboo by the entire world for over 80 years,” says the company spokesperson.

Prohibition Brands will be holding the world’s first marijuana IPO (Initial Public Offering), which means they will be raising up to 5 million dollars by the end of this year, and 50 million by three years to build the business.

In the next month they will begin their international roadshow campaign to speak with investors throughout the U.S., Europe, Asia and South America.

“Just as Marlboro or Heineken can be identified and is sold in every country, so will Prohibition Brands and our line of products.”

Check out their website www.prohibitionbrands.com.