What Makes a Good Website Design?

- June 19, 2013 2 MIN READ

So you’ve decide to start up your own business. You’ve got your plan all set, picked out a great business idea that’s sure to make you some extra money and let you enjoy doing it, and are taking the final steps to succeed. But there’s one thing that you simply can’t afford to ignore, and that’s good website design.

Most people don’t realise it, but something as simple as a poorly designed website can ruin a business’ chances of success.

According to some studies more than 60% of people use the internet to find a business they’re going to use, and the vast majority of people have bought and paid for goods or services online. In short, you need a good website in order to succeed. And the emphasis should be on ‘good’.

So what makes a good website design? There are a few key features to remember.

• Easy to look at – Loud, garish colours and huge walls of text aren’t effective at all, and will quickly have visitors clicking away to something else. A good website will be easy on the eyes, free from those loud colours, and as simple as it is effective.

• No gimmicks – You don’t need a pop-up window showing up and playing loud music that startles and annoys your visitors. Avoid gimmicks and keep things simple.

• Easy to browse – One thing that sends visitors away quickly is, without question, difficulty navigating a site. Your website should be broken down into very clear pages with specific focuses. From product selections to an about us page, you want visitors to be able to get where they need to go quickly and easily.

• Optimised for shopping – You’ll also want it to be set up to make shopping and ordering easy if that’s the focus of your site. Easy to use shopping cart features and full photos and descriptions of your products is a must. Of course, if you don’t’ sell items, you’ll still want to make sure that your site is optimised for whatever it is it should do – even if it’s just spreading the word about what you offer.

• Contact info easily accessible – Don’t leave off a way for your visitors to contact you. Whether it’s an email address, a phone number, a physical or mailing address, or a combination of all of them, you want customers to be able to reach you when they need you.

• Good business and domain name – This is essential, but often overlooked. You probably spent days or even weeks thinking up the perfect business name – one that’s catchy, fun, and descriptive. Your domain name is just as important. After all, you don’t want a long, confusing domain name when you’re trying to market your website. A good name is easy to remember and will also help you rank higher in search engine results.

There are plenty of other things to consider, including good security features and even a blog if you want to keep your visitors engaged. But these main points are must-haves when designing a website, and you can’t afford to ignore them.  To get a professional website designed feel free to get in touch with Samantha from Click Start Digital.