News & Analysis

Tumblr users transferring to WordPress at 72,000 people an hour in light of acquisition news

- May 21, 2013 2 MIN READ

At the age of 26 it looks like David Karp is set to become a billionaire as Yahoo prepare to acquire Tumblr, the blogging platform which he started about five years ago [can you only believe it’s just five years, it seems like it’s been around forever]

In a statement released today by Karp on the Tumblr blog he has stressed that the company, the roadmap and the team in New York are not changing:

Everyone, I’m elated to tell you that Tumblr will be joining Yahoo.

Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.

So what’s new? Simply, Tumblr gets better faster. The work ahead of us remains the same – and we still have a long way to go! – but with more resources to draw from.

Yahoo is the original Internet company, and Marissa and her team share our dream to make the Internet the ultimate creative canvas. I couldn’t be more excited to have her help. We also share a vision for Tumblr’s business that doesn’t compromise the community and product we love. Plus both our logos end with punctuation!

As always, everything that Tumblr is, we owe to this unbelievable community. We won’t let you down.

Fuck yeah,

From what we know of Karp and his statements in 2007 in which he said he would not allow the business to be gobbled up by a big media company, it seems that part of the deal is that under his direction Tumblr will help Yahoo! tap into the youth market they are aggressively going after.

However WordPress founder Matt Mullenweg stated today that in light of today’s news transfers from Tumblr over to the blogging platform he created went from around 600 an hour to 72,000 an hour. Whilst this is probably just a spurt and given there are over 100 million users on Tumblr not a huge hit, one has to wonder – will this assurance by Karp be enough to continue on a path of growth?