I’ll be completely honest.
I used to hate blogging.
Even now, there is a small part of me that still dislikes it.
Not so much writing the blog, but feeling forced to do something creative.
I enjoy writing – it’s just that little bit of pressure you feel because everyone says you have to create great, regular content.
All the experts keep going on about how you have to create great content, and they say Google loves frequent content and yada yada yada..
Personally, I don’t want to make a blog post just for the sake of blogging.
I want to make awesome stuff that people want to read.
Stuff that they would find really useful or at the very least entertaining.
I used to feel like ‘Shit, do I have to do this?’
I’m not sure about you guys, but I also found that my best ideas always happen when you’re doing something random like brushing your teeth, or you’re cooking dinner and then all of a sudden you have this amazing idea.
Those ideas seriously never happen when you’re sitting in front of your laptop with an empty Word document open.
To overcome the absolutely unbearable agony of doing regular blog posts, I thought I’d write this post for all my fellow business owners who love creating content but hate having to constantly churn out articles because they’ve been told it’s a good thing to do.
In the past, I would try type a little bit here, a little bit there.
Get halfway through, and then run out of ideas.
Then it would get towards the end of the month and I’d just blatantly start avoiding it.
These days I really enjoy the process of writing a blog post, and it’s largely due to the fact that I have changed the way I go about doing it.
If you’re also having trouble getting quality blog posts done, I would suggest the following three things that really helped me:
- Have a Blog Parking Lot – I literally have a piece of A4 paper taped to the wall in my office, with the words ‘Blogs for later’ on it. Pretty basic, but it works so well. Every time I think of a cool (or at least potentially cool) idea, I’ll write it on the list. Or if I’m out I’ll put it into my phone and write it down later. Then when it comes time to actually do the blog posts, you’ve got a long list of interesting topics to talk about and you don’t end up sitting at your desk staring blankly at an empty word document.
- Put 4 hours in your calendar each month to smash out 2 or 3 blog posts – These days I just set aside a half day each month and go look at my Blog Parking Lot, and just grab three topics from there and start writing. The thing I love about this – is that you block out the time in your calendar and you don’t worry about it at all for the rest of the month. All you do is jot down cool blog ideas over the course of the month.
- Try a new format – Sometimes when I really don’t feel like typing something up, I’ll film a video blog. I literally just turn my laptop camera on and start talking about a current topic I have some thoughts on. Usually after about 6 or 7 takes, I’ll be done. If you don’t feel comfortable with that, try making a helpful training video using something like Camtasia, where you don’t even have to be in front of the camera. Another thing you could try is an interview. Get someone to interview you or call someone you want to meet in your industry and ask them if you could interview them. You may even have some fun doing it!
So try these things out and see how you go, I know it definitely helped me and hopefully it’ll take the pain out of blogging for you too haha.
How do you feel about constantly needing to churn out business blog posts?
Do you love it? Or does the thought of it still make you groan?