Aussie Startup Pocketbook, win Singapore Innotribe Startup Challenge

- May 23, 2013 < 1 MIN READ

Innotribe, SWIFT’s initiative to enable collaborative innovation in financial services, selected five finalists from the Asia Pacific leg of its annual Startup Challenge to compete at Sibos 2013 in Dubai. Three early-stage start-ups, PassportFX, Pocketbook and z-crd and two growth-stage innovators GIEOM and V-Key delivered compelling pitches to an audience of the financial industry’s leading angels, VC’s and decision makers, held at InnovFest 2013, on May 16, 2013.

The three early-stage start-up finalists are PassportFX, a regulated clearing service for central and commercial banks; Pocketbook with an application to manage personal finance providing a single view on spending; and z-crd with a secure and scalable cloudbased transaction system. The two growth-stage innovator finalists are GIEOM which interconnects banking operations providing information on business processes, screen simulations of IT systems, e-books of regulations and business performance; and V-Key with a liquid defence micro-vm to protect mobile applications against cyber-attacks.

As the top five finalists for the APAC Showcase, PassportFX, z-crd, Pocketbook, V-Key and GIEOM will now advance to the Innotribe Startup Challenge final to be held at Sibos, SWIFT’s annual conference, in Dubai in September, to compete against finalists from the London and New York Showcases.

The founders of Pocketbook as of this moment are still bootstrapping their business and are currently opting to continue doing so, albeit remaining in close contact and in dialogue with many of the countries [and one can assume given this recent success Asia’s] top investors.