Lead Generation & Customer Acquisition [event]

- April 4, 2013 < 1 MIN READ

Gil Snir, Director of Marketing, Benchmarketing
Thursday, April 11th from 6:30 – 8.00 pm

In a world with too many competitors and not enough resources, the only solution is for businesses to get wiser with how they create new opportunities. This class will use 4 real-world examples to demonstrate how certain companies stay ahead of the curve when it comes to online lead generation whilst the majority lags behind.

From understanding the acquisition funnel and defining campaign goals to correct channel selection and audience targeting, participants will uncover the strategies adopted by the most successful online brands and companies. This class will dive into the psychology of the consumer and act as a crash course into the do’s and don’ts of online lead generation.

In this class, you will learn:

  • How to build a killer online acquisition funnel
  • How to define your lead generation goals
  • Examples where lead generation can go terribly wrong
  • How to use the purchase funnel and buying cycle
  • Cross channel attribution

Gil Snir is co-founder and director of marketing at digital performance group, Benchmarketing. Gil builds lead generation strategies for companies ranging from startups such as AutoGenie and Pygg over to brands such as NRMA and Woolworths Ltd. With over 7 years of experience leading sales and marketing efforts for Telstra, Vodafone and Fairfax Media, he is now focused on helping Australian businesses achieve high performance online marketing campaigns.

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