Furniture startup Sofia have just announced a 1 million dollar funding round this week as they prepare to disrupt the luxury furniture market with their designer offerings. Brothers Jack Teoh and Steve Davis collaborated to bring the idea to life with a little help from their beloved terrier sofia [pictured].
“A traditional designer sofa is usually marked up 5 to 7 times it’s original cost price. We skip the expensive ads and glamorous shops and pass the savings directly on to the consumer” says Teoh and Davis.
All of their items are created in house by a small team of designers, who they say obsess over every little detail, the pair are not about over producing or diversifying their range at the moment, their most popular model right now is an awesome looking lounge that sells for around $399. It will be interesting to keep an eye on these guys over the next 12 months and to see what aspects of the business the funding will be used for, and the demographic that will become their loyal customer base.