I must say I do love a startup that has a social cause at it’s core, especially when the focus is local and obviously something very important to the founders. Totem Skate School is a startup that does exactly that, where they aim to get young people skating instead of hating. As we have seen in the media over the past year, bullying is a huge problem around the world, and although massive campaigns and celebrities get behind huge campaigns to raise awareness, it really does nothing measurable other then give the companies / organisations behind them stats and numbers of their “reach” – good on them, but at the end of the day, this is just a vanity metric.
The real solution to bullying is through local focus, whether it be local businesses that champion a cause locally or a business that aims to engage a section of the local community in the way Totem Skate School are. Through their in and after school events and external workshops founders Nigel Cameron and Aimee Vincent and Nigel’s brothers David & Joel Cameron are using skateboarding as a vehicle to run programs on self esteem, personal identity, self image and positive identity. They are also keeping kids healthy and active!
Check out this short film on why they chose to create this social venture:
On a personal note, although I have not seen Nigel & David [they are twins] for many many years since we left high school, I do remember them always being passionate about skateboarding and part of the the movement as teens to have a skate board installed in the rural town of Leeton, which was achieved. Great to see them kicking goals and that the passion is still burning when it comes to skating.