Facebook’s big reveal is now revealed! In case you’ve been living in the most unsociable corner of the Internet, you must have heard a thing or two about Facebook Graph Search by now. However, if you are like many small business owners, you probably don’t have a clear understanding how this new social network search engine will affect your social marketing strategy. Well, let’s clear that up right now.
The Horse’s Mouth
Business owners are busy folks. I’m sure you’re no different. You probably didn’t have much time to really dig deep into exactly what Facebook’s Graph Search is or what it does. Well, who can explain it any better than Facebook Co-Founder and CEO Mark Zuckerberg and his Facebook Team? Watch some videos and get an explanation of the functionality of graph search straight from the horse’s mouth.
The Real Question
When you get right down to it, you probably want to know what’s in it for your and your business. How will it shape you social media marketing strategy? Will it deliver more customers to your social community? Will it add more dollars to your bottom line?
Ahead of Ourselves
Before we go any further, let’s not get too far ahead of ourselves. Remember, social graph search is still in Beta and is not out there for everyone to use. And when it does roll out, it most likely will not have all its bells and whistles functioning at full speed. At any rate, your Facebook for business strategy will gain some major benefits along the way.
Customer Always Right
Social Graph is a new “pillar” of Facebook geared towards its individual users and not necessarily its businesses users. However, your business will benefit from the way your customers can now find you, engage with you and spend their money with you. While this new social network feature is for your customers, it is important in two major areas that affect your business – purchasing decisions and advertising.
Business owners should think of Facebook’s Graph Search as word-of-mouth on performance enhancing drugs. When a customer searches for a service or product, they will now be shown results directly related to their personal social network – their circle of friends. They will see which of their friends “Like” your business, see who rates your business highly and discover new businesses like yours through social word-of-mouth. And we all know how powerful a personal recommendation can be when it comes to a business’s bottom line.
We’ll have more on Social Graph very soon; including the action steps your business should take to take advantage of this new Facebook for business feature.
How do you see the social search feature affecting your business and social media strategy? Please share in the comments below.