"We were the first Aussie company to present at the Angelpad Demo Day"

- December 13, 2012 2 MIN READ


this post is contributed by Taylor Luk about his experience of going from UNSW to presenting in front of some of the startup spaces biggest names.

Shop2, the first Australian startup presented at Angelpad Demo Day on November 29th,  2012.

Day of, I was standing behind the curtain where 130 investors sat waiting to hear our  pitch on the other side. All of us in the program were anxious. I recall waiting to deliver my presentation and thinking, ‘We have spent many, many months of programming, 10  weeks in the accelerator program working with our team in Sydney across timezones.  It’s all coming down to these 3 minutes.’ It felt like the backstage of a boxing match.

The Shop2 Story: A Shoppable Magazine Curated by Brands & Bloggers. The pain point is this– brands struggle to mobilize their content. It’s fragmented in multiple sites and ultimately gets lost or forgotten. Consumers don’t yet have a consolidated, tablet friendly interface to access shoppable content that is optimized by discovery.

Shop2 provides a solution by allowing consumers to create their own edition of a shoppable magazine, designed for tablets first. Shop2 captures fashion editorial and shoppable content around brands and styles into a magazine-like experience. From UNSW Incubator to Angelpad Shop2 is also part of UNSW Incubator inside of University of New South Wales, where they were selected by a committee including Maurice Pagnucco (UNSW CSE) and Alan Noble (Director of engineering, Google Australia).

It is amazing to see how fast the Sydney startup community is growing. It spread from incubator to co-working space and now to Universities. Angelpad is a incubator based in San Francisco, founded by Ex-googler Thomas Korte. Korte takes a hands-on mentor approach where he works closely with 12 startups ver 10 weeks at Angelpad’s HQ offices. The program provides valuable experience, education, coaching and collaboration to participants. Angelpad may not be as well know as Y-combinator or 500Startups outside of Silicon Valley, however it’s well regarded in the Bay Area for their competitive batch of only 12
companies, each having gone through a selective application process, which started from more than 2000 applicants, further whittled down to 140 interviews.

I have an a-typical Angelpad application experience. I got an email from Thomas Korte on Thursday, had a skype call on Friday, and was then asked to jump on the plane on the next day because the class started that Monday. It was an opportunity I simply could not pass up. We feel very fortunate.

A Necessary Market Shift

With brands like Net-a-Porter becoming more like a media outlet in that they produce editorial and rich media content, mobile devices and tablets are becoming the next first point of brand experience with consumers. As Korte touched on in his Tech Crunch TV interview with the rise of couch computing and tablet computing, brands have a unique opportunity to interact directly with consumers.

A shoppable magazine for tablets is both a novel and strategic marketing channel that delivers content, discovery and shopping all in one consolidated interface. Shop2 is building the shopping magazine of the future that is social, personalised and shoppable.
You can request a beta invitation or follow their startup journey on AngelList.