The Shipping Magnate

- December 17, 2012 < 1 MIN READ

Carl Hartmann is the cofounder and CEO of Temando which offers freight solutions from over 200 different carriers across Australia and around the world. He started the company in 2007 with his business partner Cameron Deane.

Hartmann’s background is in consumer goods retail with Dick Smith Electronics and JB HiFi before working in a variety of senior business development roles in News Corporation and Fairfax Digital. It was through these early roles that he discovered the pain points businesses had to go through when booking couriers for items, a stand out pain point with most of them were the hidden charges for little extras like walking up stairs or time of delivery.

Setting out to create a better solution for small business, the pair created Temando. The platform sits on a highly intelligent algorithm that calculates the quote price displayed and charged by an individual courier company. As carrier-pricing models vary, the algorithm supports multiple models, calculates in real time and delivers results to the end user instantly. After entering very basic information, the customer is presented with an array of carriers and delivery options (e.g. express, overnight, rail) and can select the one that suits their budget and requirements.

Presently the platform powers over 20,000 merchants, and is rapidly growing. The pair are expanding their operations over the coming year to the european and looking into the asian markets. This model of aggregation which is similar to that of webjet and iSelect has been well received by current customers and Temando has an extremely high return rate from clients.

In January 2012, Ellerston Capital Limited invested $5 million for a cornerstone minority stake in Temando.