Australian startup Bills to Pay have just launched their new TV show across community television stations in Melbourne, Brisbane and Adelaide. Founder and CEO Kris Bodin hosts the show which sees himself and a panel of financial experts go into people’s homes and help them with their finances.
The show run’s for a period of 13 weeks and started on the 3rd of December. In terms of forming strategic partnerships in your new business, I have to say this is one of the best things that you can do, the exposure alone is ten’s of thousands of PR dollars and it instantly puts Bodin at the very top of experts in his field.
Bills to Pay help Australians manage their household budgets more effectively. They help organise and manage all the monthly payments for their clients, giving them ease of mind and keeping them out of debt and those nasty credit calls away.
Money & Your Life is a unique TV show, dedicated to helping everyday Aussies get their finances back on track. The show’s host, Kris Bondin, CEO of Bills to Pay uses his expertise in budgeting to help each week’s guests organise their finances, save money and live a better life.
A strategic partnership with media is often hard to get, but Kris goes to show that investing and producing great content, is a way to turn content marketing into great profitability for your business.