I was watching Joan Rivers on ‘How‘d You Get So Rich‘ the other night when the guy from the hair care company, Paul Mitchell, was interviewed.
There was one thing he said which really hit me between the eyes. I can‘t remember the exact words, but in a nutshell, he said…
“You need to make sure your product is the absolute best it can be. That way you move from the selling business to the reorder business.”
Now that simple sentence holds a LOT of wisdom – and is probably the key reason why Paul Mitchell got so rich. I
know this from experience.
I have clients who have invested several hundred thousand dollars with me over the years. Why? Because…
a. They know what they are doing and how to run a business.
b. My copy gets them results.
But on the same level, I asked a copywriter to do a small project for me on a campaign I was testing out for myself a few months ago. He was talented. I could see that from his samples. And I could have been worth a significant amount to him over time. But he sent me back sloppy copy.
I paid him. But I didn‘t go back.
So now he‘s probably out SELLING how good he is to someone else.
So let me ask you a question…
Could you make your existing product or service better? How about your customer service? Your delivery time, etc.
And are you targeting companies that have the capacity to reorder?
Because if you do both of these things…
You can turn small sales… into ongoing reorders.