Sydney Startup Peeractive, accepted into US DreamIt Accelerator Program

- September 14, 2012 2 MIN READ


Peeractive, a startup company developing social commerce technology, has been selected to participate in the DreamIt accelerator program in the United States.

“We are extremely excited to join the DreamIt team and leverage their amazing resources to bring our product to market,” says Peeractive Co-founder Nick Rosenthal.

Peeractive’s innovative social commerce technology uses real-time analytics to engage users in a dynamic and interactive shopping environment.

Prices are personalised to each user and adjust in real-time to compel shoppers to make a purchase and increase conversion rates for online retailers.

This pioneering technology will be launched in both in Australia and the US before the DreamIt program ends on December 14th

“Our technology will completely change the e-commerce world; we can’t wait to launch our exciting and engaging online shopping platform,” says David Stein, Co-founder, Peeractive. “We are looking to partner with additional online retailers in the US and Australia who want to use our groundbreaking technology to take their business to the next level.”

Peeractive is the first Australian company to be admitted to DreamIt and is the only international team in this year’s program, beating hundreds of global competitors.

The Peeractive team, made up of entrepreneurs with experience in IT development and marketing, is currently located in Philadelphia to participate in the three-month mentoring program.

DreamIt is a top three US accelerator program as named by Forbes.com, and provides startups with capital, strategic guidance and resources. Participants have full access to the DreamIt e-commerce advisory board, made up of executives from Wal-Mart, Amazon, QVC, American Express, and other leading online retailers. This year’s program kicked off on September 10th

Peeractive is a Sydney based company formed by a group of Australian entrepreneurs in 2007.

With over 85 years of combined experience in digital marketing, e-commerce and wholesale, the Peeractive mission is to facilitate real-time events driven by the online activity of social peers.