Social media marketing and SEO no longer exist as completely separate entities. These days they must work together to give your website a boost in ranking and traffic. While search engine optimisation is not dead as we know it, the socialisation of search is definitely upon us. Your social networks now have a direct influence on your search engine rankings and your online traffic. Here are some simple, surefire steps to improve both your rankings and your traffic.
Get Back to You
Use your social sites – in particular Facebook and Twitter – to build backlinks to your website. Google and Bing track publicly shared links from Facebook and Twitter. Make sure to push your blog posts to Facebook and Twitter with links back to your website.
Lead and You will be Followed
Use your social media channels to make yourself a thought leader on your subject, service or product. Becoming an authority – the go to person – when it comes to your subject, equates to repeat visitors for your website. It also means that Google and Bing will weigh your social posts more heavily than those who are not an authority on your subject.
Eggs in One Basket
Create a large fanbase in Facebook and a massive following on Twitter to hedge your bets against the search engines. If your business finds itself on the wrong side of a Googlealgorithmchange, you could see a large drop in visitors to your website. Leveraging your social networks to drive traffic to your website can keep you afloat until you win that search engine traffic back.
Don’t Discount Value
Always go the extra mile to share valuable content on Twitter so others will spread your message for you. Retweets with links to your website not only deliver traffic but also show search engines that your content is worthy of being shared. And when an authority or established brand retweets your posts, you receive an added bonus as it has been shown that search engines give those backlinksahighervalue.
A nice benefit of bringing social networks into the search engine ranking process is that we are now seeing a human element added to formulas that Google, Bing and Yahoo use to determine what content is worthy of a high ranking. And while we are just on the cusp of the socialisation of search, now is the time to start adapting and implementing new social search strategies.
Does your brand utilise any social media marketing strategies to rank higher in search engines or to increase your website traffic? Please share your tips in the comments below.