Grasshopper Marketing

- September 17, 2012 < 1 MIN READ


Years ago, I can remember staying at a friend‘s place in the country. He was the type of guy who was into all of this spiritual stuff. So I picked up this book about animal totem‘s.

Apparently, if you turned to a specific page, that was your totem. Anyway, I thought I would give it a go – and picked a GRASSHOPPER.

Then I read about it…

And it was an interesting concept that changed the way I viewed things.

It said while most people had to take one step after the other – the grasshoppers didn‘t.

They could LEAP. They could move faster. They weren‘t bound by normal realities.

Now do I think I‘m special because I‘m a grasshopper?


In fact, I don‘t have a lot of faith in what was in that book at all.

But I do think ―grasshopper marketing‖ is a concept we should all live by.

Who says you need to climb the corporate ladder – and take 25 years to get to the top, by which time you‘re nearly dead?

Who says you should grow by 5% or 10% each year in your business?

Why can‘t your growth be much, much faster?

Why not double in a year?

Why not go from six figures to seven figures?

So today…

Think like a grasshopper and ask the question:

What can I do to leap ordinary bounds… to jump over all the ordinary ways of doing things – and achieve my goals faster?