Brisbane Startup shows the best of Local Business

- August 7, 2012 2 MIN READ


Where can you find Brisbane’s finest flat white? Order spanakopita fresh out of the oven? Conquer the challenge of dining out on a Monday night?

Brisbane-based website, The Urban List, has the answers, with the launch of a hand-picked list of 550 operators deemed Brisbane’s best of breed: local restaurants and cafes, bars and clubs, shopping, and health and beauty destinations.

According to Google, 97% of consumers now search for local businesses online, and after watching too many operators close their doors, The Urban List team vowed to bridge the gap between search and sale – connecting businesses with a hungry, local clientele the best way they knew how: through the internet.

While many sites list thousands of restaurants, retailers and beauticians in mass directories, The Urban List sought to filter businesses by hand, boasting an exclusive list of Brisbane’s finest operators, along with articles linking local offerings to burgeoning international trends.

Internationally-renowned fashion designers, Lydia Pearson and Pamela Easton of Easton Pearson, have always advocated the high calibre of Brisbane’s local businesses and are pleased to see them positioned in the spotlight.

“While Brisbane’s population is small, we are extremely fortunate to have such a breadth of world-class restaurateurs, retailers and designers, each whole-heartedly committed to their passion,” they said.

“It’s wonderful to see another local business, like The Urban List, supporting homegrown success.” The Urban List Founder, Susannah George shares their view.

“It may be a stretch to say that Brisbane rivals Paris when it comes to density of dining, fashion or culture; but I do think it’s important we realise the best of our operators are truly of international standing,” Ms. George said.

According to George, the businesses chosen to feature on the site were selected on merit, rather than paid placement.

How do they choose?

“We keep one eye on international capitals such as New York, Paris and Shanghai, filtering our top cultural finds from these cities to create a curated list of spots we would personally stand behind – places where Brisbane consumers can enjoy world-class offerings locally,” said Ms. George.

The Urban List will be updated daily, based on visitor feedback, with the site encouraging users to make recommendations, write reviews and share their top finds with friends over social networks – all with the aim of increasing foot traffic to the businesses they recommend.