Why you Should Never Listen to Anything I Say …

- July 13, 2012 2 MIN READ


It’s interesting the way some people get their panties in a twist over the most random of things.

Some dude lost his shit recently over my “don’t do coffee” rule. He was all like,

“My company turns over a million dollars a month and we do coffee and it’s very successful for us and you’re wrong!”

And I was all like – dude, if it’s working for you, sweet. Keep doing that.

You see, everything I write on social media, in my blog, on various columns I pen around the place, I write specifically to my target market. And my target market are solo entrepreneurs who are a little left of centre. Typically in a service industry, selling B2B and turning over less than $100,000.

My advice isn’t meant to be a blanket cure-all for every single person who runs a business – because I’m only interested in talking to my niche … who, typically, aren’t making enough money because they’re a little bit afraid of making sales and so go out to coffee in the hope the coffee will do the closing for them and they’ll never have to ask for the order.

These guys need to stop doing coffee.

If, however, you’re doing hundred thousand dollar deals over coffee and it’s working for you – I clearly don’t think you should stop doing that.

This may come as news to you, but you’re not actually obliged to do what random people on Facebook say you should do. No need to get freaked out over it – do it if you want, don’t do it if you don’t.

I dispense the advice my target market needs – I wonder why it upsets some people? Are they just desperate to prove they know “better” than me? Or are they afraid I’m right?

At the end of the day, whether I or anyone else gives you advice, you always have to follow the Law of the Buddha –

“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumored by many. Do not believe in anything simply because it is found written in your religious books. Do not believe in anything merely on the authority of your teachers and elders. Do not believe in traditions because they have been handed down for many generations. But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.”

Good old Buddha. He totally knew his shit.

And he, by the way, didn’t do coffee with anyone. Ever.