It is the dream of every brand owner to collaborate with celebrities and business leaders. One of the marks of success in brand marketing is having a celebrity endorser. When you have a celebrity to endorse your product, it is a huge stamp of approval in the eyes of the public. Getting celebrities and business leaders to collaborate with you may not be the easiest thing, but if you have the right attitude and method, you’ll be on the right track, so work it baby!
Go to events that these kind of people will attend and talk to them, show them your product or service. Try and find people that may be interested in what you do and get them chatting about it. Don’t ever be intimidated by who they are or what they have done. At the end of the day they are just another human being like you or me. You’d be really surprised just how humble and happy to help some pf these people can be, and how hard it is for someone to say NO when a nice person simply asks them for help or for an opinion. When you go to these events, make sure that you are geared up for the occasion.
Here are some things you can do to get a celebrity and business leaders to collaborate with you:
- Have a portfolio or catalogue ready
It is always a good idea to have your products included in your brand organised into a portfolio or catalogue, which interested parties may look at. By doing this, you give the person looking a preview of who you are and what you have to offer. So make sure that that catalogue is at its best to impress your prospective endorser.
- Do your research
Get to know the celebrities and business leaders you are targeting. Present your product in such a way that might draw them to help you with your product, if possible. Be creative. Make it seem that no one else would be right for the collaboration. Stress the additional publicity and exposure they can get by collaborating with you.
Do your research and get to know them. You should be able to recognize which aspect of their personality to tap. Get to know their likes and dislikes, what they look for in products and services, what their personal styles may be, and all those other characteristics and attributes that make up their image or personality.
Aside from this, get to know their team, such as the publicist and the other people behind them. These are the people you will need to know and build strong ties with, because they are the ones who handle and work closely with them day-to-day.
So what kind of events should you look for? Register with your industry associations. Get on their mailing list and get along to the events. Talk to the head of the association and see who they can hook you up with. Get along to the events and just go and talk to whoever was on stage. Sporting events that celebrities might attend, fashion shows, outdoor TV events, Community events, talks & seminars, local, regional, or national charity functions, any fundraiser or business expo.
Now get out there and make it happen!