Outsourcing is a regular part of most small businesses as they fight the continual battle between time, money, profits and winning at all three.
One question that most business owners fight with is if they should or should not outsource their social media needs. There are a lot of business owners that are hesitant to hand over the task of making their business visible through social media outlets, to a company or individual that does not know everything about the company. Fair Call! The good news is outsourcing your social media needs is not only affordable, it may be the best thing to do for your business if you can find a trusted adviser.
Time is all we have and time is running out
Time is one of the biggest constraints that business owners face. Making yourself visible in the social media world requires dedicated advertising (micro posts – stealth selling) on a daily basis. This can be extremely time consuming and take you away from the daily activities of your business that bring you the biggest return.
As a business owner, finding the time to research, plan, and implement a successful social media campaign that renders positive results in revenue return can be tough. This is one of the main reasons why there are a ton of Facebook for business pages and empty Twitter feeds that are never touched or neglected, dying a sad slow death, until the vultures come in using ghost town pages as a free advertising billboard.
If a tree falls in the woods and nobody hears it, did it really fall?
You’ll still see 8000 tweets being made by a business that only has fifty followers – all noise going nowhere. By reaching out to a small group of people, you may not see the results that you are looking for unless the strategy is sound. Outsourcing your social media needs can help you increase your reach, build a more effective content and communications strategy and ensure you are posting with regularity. All of these working together will help your business see an increase on your social ROI.
Leverage saves cash = WINNING!
Aside from time being a reason why you should outsource your social media campaigns, the systems themselves are a big reason to consider outsourcing. What business owner has the time to sit back and try to learn how to navigate different social media platforms? The task of having to learn how to advertise your business in these markets can be even more strenuous than you may have thought. Finding the right people to assist you means they can often leverage existing systems making your page more cost effective to manage, monitor, engage and maintain.
Not having enough spare cashflow stops many small businesses moving forward and getting the things done that they want too. Outsourcing locally in Australia can be more cost effective than you imagine – often at a fraction of the cost of hiring a full time team member. There are a lot of reasonably priced companies that offer services as well as freelancers that will be happy to adhere to your budget needs, working with you to find a win /win solution. Do your research and background checks before trusting your business with a random person.
By outsourcing your social media marketing you will be making the decision to work smarter instead of harder. There are a lot of adept individuals that would be more than obliged to provide Facebook management and other forms of social media marketing for your business, that allow you to see visible results.
Whats the biggest time sapper in your business right now?