Hi there Everyone,
The next two to five years mean huge opportunities for the startup community. Why? Because right now around Australia there are a lot of well established businesses with customers where the owners are retiring and choosing to shut them down instead. This means that a smart startup owner has an opportunity to acquire an established base of paying customers for a fraction of the cost that it would cost to build this customer base up yourself.
At the moment, Shoe String Media is in the middle of acquiring another title, one that has been around since the 1980’s that has an established readership and list of active advertisers. This will instantly add money to the bottom line of our business and instead of “building” revenue streams from creating a new title, we are able to concentrate on “adding further value” and “up sell” options to create more revenue.
So how do you find out what is for sale? Have a look around at your industry publications, check the internet and [especially for local businesses] just go and have a conversation with the owners of businesses that you think align to your company. It’s not just Apple and Google that will be buying businesses over the next few years, small businesses and startups who take high growth seriously will be doing it more and more.
Don’t forget you can still buy tickets for #SnowCon2012 on the website and keep your eye out for a brand new competition we will be launching next week.
Catch you next Week!