Australia’s largest Australian owned Google AdWords Management Company, SponsoredLinX, has just relocated to its brand new impressive headquarters in Yeronga, Brisbane.
According to internet marketing pioneer and Director Ben Bradshaw, moving to the new premises was part of the business’ strategy for its enormous triple-digit growth plan for each year ahead.
“Last year the business literally doubled both its client base and staff, whilst business turnover has tripled from 2010 to the present day,” Chief Operating Officer, Will Siu, confirmed.
“It was therefore entirely necessary to source a new building with a lot more space to accommodate our rapidly growing staff, and house the latest technology and cloud computing infrastructure, as well as monthly client workshops.”
The new SponsoredLinX premises, that includes over $200,000 worth of cutting edge renovations, is by far the largest and most impressive of all Google partner agencies in Australia.
“The new Yeronga premises used to be a Government building. Our renovations to the two storey building, that is over 1100 square metres in size, mean we can now comfortably accommodate around 150 staff,” Mr Bradshaw said.
Other state-of-the art facilities include a staff gymnasium and recreational area, client meeting areas, a large seminar room especially equipped for client internet marketing training seminars, two staff bathrooms, and an impressive foyer featuring branded strobe lighting and contemporary back-lit water features.
“Both levels have been furnished with glass boardroom tables, logo lighting, and inspirational quotes on the walls to create a workspace that feels homely, yet is entirely leading-edge, in line with the progressive Google brand.”
According to Mr Bradshaw, what made the renovation entirely unique was that it was project managed and engineered, not by architects and interior designers, but by Chief Operating Officer, Will Siu, and award winning international web designer, Tania Williams.
“We feel we have really pushed the boundaries of what is possible in technology, by having a web designer create a physical off-screen space using online web design principles. We weren’t sure what to expect, but the results were astonishing,” he said.
SponsoredLinX rapidly outgrew its previous premises in Annerley, which was Mr Bradshaw and his partner, Ms Whitford-Lowe’s, first business premises external to their own home, back in March 2007.
On the day of the business’ move to the new headquarters, exactly five years later, there were 50 staff and an active client base of well over 1000. SponsoredLinX was also identified late last year by Google as having singularly outsold all of the partner agencies in Europe, as well as overtaking some entire European countries’ sales figures.
“While we are looking forward to again doubling our client base and turnover, in our new premises, this year our focus is going to be about two things particularly – achieving a stream-lined and more personable and individual service for every one of our clients, and introducing ground breaking new technology to the internet marketing industry.”
Mr Bradshaw said he and his team were absolutely committed to being not only the largest, but the best Internet Marketing and Google Adwords business in the Southern Hemisphere.
Mr Bradshaw said some of the new technology due to be released this year include an iPhone game, as well as a revolutionary internet based keyword search tool.
According to Mr Bradshaw, however, constant development is a necessity, not a benefit, in his industry.
“Internet marketing is a unique industry in that it is constantly developing and changing, and in order to provide a useful service to clients, those of us who operate within it need to not only keep up with the changes, but also stay ahead of them,” he explained.
“If our product and service provision stays the same from one year to the next, and even one month to the next, then we are in real danger of being made redundant as so many others have.”
Mr Bradshaw said the new premises reflected the business’ commitment to staying ahead of the game, and placing it on the right track for expansion both locally and overseas.
“We have recently undergone a complete department restructure that will ensure clients receive ongoing service and support, through systems and technology pioneered by SponsoredLinX each and every week, second to none. Not only that, but they will have the opportunity to understand and have input into where and how they want their business to achieve a presence online, and capture quality traffic that converts into quality clients.”
This year, SponsoredLinX looks forward to carving a significant presence in New Zealand, with Malaysia, Hong Kong and Singapore to follow.