Shoes of Prey Raise $3 million Dollars from US Major Players

- June 7, 2012 2 MIN READ


If I had to give out awards for the best dressed people on the startup scene, my award for best dressed couple would have to go to the Foxy Foxes! – Entrepreneurs Jodie and Michael Fox ooze style so it makes sense they are leading the Fashion Tech scene in Australia.

Along with old workmate and fellow cofounder Mike Knapp they have built Shoes of Prey [online custom shoes] and Sneaking Duck [online custom glasses] to be the leading sites in the “Create Your Own” trend that is just getting it’s legs in Australia.

This week they closed a major funding round of $3 million dollars with names such as Bill Tai, Michael Arrington and our very own [Aussie that is] Mike Cannon-Brookes in the mix. In an interview with Sydney Morning Herald today, Fox has said that they will be increasing their team and taking the site mainstream with a major marketing campaign.

The news and exposure that Shoes of Prey is about to get will undoubtedly bring about some welcome exposure for the teams other startup Sneaking Duck. The team saw an opportunity to retail fashionable and distinctive eyewear at prices that could allow fashion forward individuals to own a collection to match any outfit and mood. And it’s all done in the comfort of your home.

“Sneaking duck is about changing the way people think about glasses, from a dull medical necessity to a fashion accessory,” says Mark Capps who runs the project.

“Buying glasses should be fun, exciting and instead of owning one expensive pair of glasses till it breaks, glasses should be a fashion accessory to match your many outfits,” Capps says. Not even a year old, Sneaking Duck eyewear has surpassed Shoes of Prey sales.

Their key focus for the year ahead will be to source additional collections together to make sure people have “what is of the minute” eyewear.

Sneaking Duck is registered with more than 14 of Australia’s largest health funds, including Bupa, Medibank Private, HCF, NIB and more.