Connect Visually with your Target Market!

- June 11, 2012 2 MIN READ


Knowing your target market is paramount to achieving your branding message. In order to create a visually compelling image that represents you in your business, which is your digital brand, it needs to “talk” to potential clients with authenticity. Knowing who you’re actually marketing to is paramount. Here are some tips and tricks to help you achieve this.

It’s important to keep in mind that corporate branding strategies are unique to your situation. For example, if you sell shoes your target market and demographic will be completely different from a business that sells kayaking equipment.

The first step to conveying the right visual message about your business is to know your market as well as possible. If you’re market calls for a confident expert, then make sure your marketing images of yourself convey that you’re an expert on the subject in your field of expertise. People won’t buy from you if you don’t appear as though you can fix their problems.

However, if the demographic that you’re marketing toward calls for a more casual style then you don’t necessarily have to wear a business suit in your the photo shoot. It takes a skilled photographer to be able to assess what type of professional images will suit your exact situation the best. The key here is to make sure your branding images are different to each message you would like to portray for example: Your LinkedIn profile image would be different to your personal profile image on Facebook as will the same be for your website images to your Twitter image.

Additionally, business branding is all about attracting the best clients possible and showing them that they can trust you and your approachable. It’s also extremely important to make sure that your digital branding photos make you appear genuine. Remember that regardless of the type of services, products or coaching that you offer, if you’re doing business online and offline your online image is the first impression that clients have of you. Your online branding images of you must be a strong representation of your competency and character since the client is not meeting you in person for the first time. Another tip here is if your networking offline, wear similar or same clothing that represents you with your online business images. This way, people will recognize you as your brand and feel even more compelled to connect with you as your message is one of consistency.

That’s why finding the right professional to take your branding photographs goes a long way for your credibility. A do-it-yourself approach is the most damaging thing that you could do to you brand in regards to corporate branding.

Don’t take your own picture with a webcam and place it on your business site. Don’t organize a friend with a camera to take your business images. A seasoned professional photographer with a great team can help you avoid loads of mistakes like wearing the wrong clothing for your branding images, which don’t suit your business message.

Finally, always keep in mind that while a versatile photographer is an asset to any business, you have to make sure you find one that can help you connect with your audience. A photographer that is willing to understand you and your business goals before anything else is the one that you need.