Launch: My Social Stylist

- May 8, 2012 2 MIN READ


In an Australian first, shoppers now have the ability to gain style advice in real time with the official launch of ‘My Social Stylist’ on 1 May 2012, a free iPhone app that creates an interactive, worldwide network for the fashion conscious and style savvy.

“My Social Stylist is like having a personal stylist on call to guide you through your purchase decisions, while also allowing you to give real time advice to other members facing fashion dilemmas – all from your iPhone,” said the Sydney-based co-creators of ‘My Social Stylist’, Ainslee Walton and Leah Hassard.

Inspiration for the App came from their own personal shopping experiences – “Sometimes you just need a friend on hand to say either yes or no. In creating the App our intention was to make it easier for those people who find themselves shopping alone yet remain in need of quick and honest style advice, or would simply like to share their finds with friends.”

To gain style advice from a wide network of chic users, all members need to do is share an image of their outfit (or two if undecided) and they will receive real time advice directing them to either LOVE IT or LEAVE IT – almost like having a trusted friend on hand to offer valuable insights into your choices.

Similar to other popular social media platforms, ‘My Social Stylist’ offers a ‘follow’ function, giving members the ability to take inspiration from other members whose style they admire.  In an added incentive for users, the App sees members who provide valuable advice awarded with fashion badges illuminating their sartorial aptitude.

‘My Social Stylist’ is also a fun form of ‘social shopping’; through the App’s ‘Lookbook’ feature members can share pictures of the items they are buying, the latest trends they admire, and their sources of inspiration.

“The Lookbook feature allows users to keep up to date with the latest trends as shared by everyday people,” continued Ainslee Walton and Leah Hassard.

“After all, trends aren’t just created on catwalks anymore – some of the trendiest people can be found just walking down busy city streets.  Such day-to-day outfits are often more aligned with the simple, yet stylish looks that many of us aspire to achieve, but may not be able to create on our own. The App creates a forum for such outfits to be shared, appreciated and celebrated,” concluded Ainslee Walton and Leah Hassard.

While the App is in its early days, the co-creators have been overwhelmed by the attention and uptake it has already seen around Australia and globally. Walton and Hassard have also been approached by the Commonwealth Bank’s ‘Women in Focus’ to contribute to their Fashion Week edition, and will be featured on the Bank’s website as up-and-coming young, female entrepreneurs.

With the official launch during Australian Fashion Week, the app is now available free to download in the AppStore.