Facebook Offers are the newest way for business pages to interact with customers. When someone “claims” their Offer, it will show up on the newsfeed of their Facebook friends. Now it not only demonstrates a high level of interest and action (ie purchasing or “claiming” the offer by a friend) but may inspire viewers to follow along. Once that viewer clicks to claim their offer, it also shows up on the newsfeed of all their friends and so forth.
This allows businesses and organizations to share discounts with customers by posting offers to their Facebook Pages. It is similar to coupons; you don’t have to pay anything to create. Just click “offer, Event+” in Facebook sharing tool, indicate a headline, a photo thumbnail, duration of the offer, and terms and conditions. When a customer claims an offer, they will get an email to show at the physical location of the certain business to get their discount. Whether they do this via mobile or through desktop it is most convenient at any given time.