Effective networking can help grow your business when you have little money for marketing.
Here’s how to do it.
Have a clear idea of what you want to achieve.
When I invest time and money in attending networking events, I do so with the objective of making two to three good connections at each function I go to.
The number of people I meet who seem to have no purpose in attending always surprises me!
Smile and be nice to everyone; business circles in cities are small and at networking events even smaller.
If you find yourself lost for words, the best tactic is to ask the other person questions about themselves. Most people are happy to talk about what they do and while they’re chatting away, you’ll have the chance to either think of some additional questions or plan your exit strategy!
One of the intimidating aspects of attending networking functions on your own is the prospect of introducing yourself to people you’ve never met.
One of the ways that I introduce myself to a group of people who may be in mid-conversation is to smile and say, “May I join you?”
It‘s a polite way of interrupting the conversation and breaks the ice.
Try it – it works for me.
Sticking to the lemonade may seem like an obvious suggestion, but I am often amazed at the number of people who attend events only to have too many glasses of wine.
Effective networking can be an inexpensive way of building your brand, lifting your profile and attracting new clients.
It’s part of the marketing strategy for my business and has been a good source of new customers.
Jo Macdermott supports & inspires Australia’s solo business community at www.flyingsolo.com.au.