This year businesses are set to increase activity around attracting customers’ attention and building their loyalty and this is where social media has demonstrated strengths and low cost entry.
Creating engaging content with a purpose on social media platforms can motivate, activate and capture customers. This seminar will take you through the do’s and don’ts, as well as how to measure performance and calculate the return on investment. Learn from successful businesses and how they developed and implemented their social media plan.
The session will cover critical topics such as developing compelling campaigns, platform options and performance measuring tools. Find out about the whole range of low-cost to ramped-up systems that can manage your social media activities. Plus hear about the options to getting started – do it yourself, or how to brief a digital agency specialising in social media for SMEs.
The stellar line up of guest speakers for this event are:
NAHJI CHU, FOUNDER AND CHIEF EXECUTIVE OFFICER, MISS CHU
Hear how this Darlinghurst eatery went ballistic and is now available through a phone App, on Facebook or by keeping up with the dynamic Miss Chu on Twitter. Nahji has five keys social media points that business operators should action immediately to make sure they are competitive in the market place.
MATT KENDALL, DIGITAL COMMUNICATIONS STRATEGIST, ONE GREEN BEAN
One Green Bean was voted the B&T PR Agency of the Year in 2011, consolidating their rapid rise as gurus in the art of business campaigning and social media. Matt set up their social media team in May 2010 and is responsible for the ongoing management and growth of their social media services. Matt has played a key role in demonstrating the value and worth of social media to businesses all over Australia. Hear about the elements of a social media campaign and how they can impact on customer growth and retention.
JAMIE MADDEN, CREATIVE DIRECTOR, CIRCUL8
With a rare combination of technical, creative and strategic experience Jamie has pioneered creative digital strategy for over a decade. Jamie has helped shaped the way we interact online with pivotal online activism campaigns for Greenpeace, Getup, The Australian conservation foundation, The Climate Institute, The Australian Greens, The Global Peace Index and Avaaz. He has lead the creative team at Circul8 from digital startup to international recognition, with wins at the Webby awards and Aimia Awards. His vision reinvented levis.com.au, built loyalty and members for contiki.com, galvanized public opinion for getup.com.au and empowered users to taste wine online for the first time, for the Australian Wine and Brandy Association. Jamie provides a rich portfolio of talent and experience to the team.
CHARLIE WOOD , AREA VICE PRESIDENT – ASIA PACIFIC & JAPAN, SALESFORCE RADIAN6
Charlie is a 20 year veteran of the software industry covering product management, consulting, marketing and business leadership. He has run two different start-ups in the enterprise social media space. He has been involved in CRM and customer interaction solutions for a major part of his career. Charlie joined Salesforce in May of 2011 through the acquisition of Radian6, the leader in social media monitoring and engagement. Radian6 currently has over 3,000 clients using its software solutions to listen, discover, measure and engage in conversations across the social web. Their platform captures posts each day across Twitter, Facebook, blogs, news sites, discussion boards, video and image sharing sites, and returns the results for businesses to explore and action. Hear about tools for measuring and monitoring social media campaigns and how to respond to the results.
VALERIE KHOO, MODERATOR
Valerie is a journalist, author and entrepreneur who is passionate about the concept that you can design your small business to create the life you really want. She is a small business commentator and her popular Enterprise column appears in smh.com.au, theage.com.au,watoday.com.au and brisbanetimes.com.au. She is also founder and managing director of the Sydney Writers’ Centre in Milsons Point, Australia’s leading centre for writing courses. Valerie is passionate about how entrepreneurs can harness the power of storytelling to grow their business — and is currently writing a book about storytelling in business, to be released in October 2012. Read more from Valerie
The Details of this event which takes place on May 1st are as follows:
Event location: Customs House, 31 Alfred Street, Circular Quay Click for map
Event time: 6:00 pm to 8:30 pm
Cost: Single tickets $55 Book now!
This event follows the very successful event on Outsourcing that happened last month, here are some highlights:
[pictured: Nahji Chu of Miss Chu]