Launch: Tuffys and Tuffetts!

- April 19, 2012 2 MIN READ


Fashionable, fun, and 100% Australian made, Tuffys for men and Tuffetts for women underwear ranges have now launched to offer every Australian a locally made, ultra-comfy choice over big brands such as Bonds and Rio.

Developed by 28-year-old entrepreneur Lisa Nouh, the idea for Tuffys and Tuffetts was born in 2009 following the closure of Bonds’ Australian manufacturing operations. With the help of her mother, an ex-Bonds supervisor, Lisa purchased a number of ex-Bonds sewing machines and set about designing the men’s and women’s ranges.

Recruiting a team of skilled workers, most of whom were ex-Bonds, Lisa then started production of the underwear at the company’s warehouse in Sydney.

The brand was officially launched by ambassadors, NRL superstar Beau Ryan and actress and model Esther Anderson.

Carrying the Australian Made logo, the Tuffys range for men and Tuffetts range for women go back to basics and set trends with fun, fresh and playful patterns and colours. With comfort at the top of the agenda, Tuffys and Tuffetts are made using the highest quality Australian cotton, ensuring every garment is of the highest form, fit and function.

Tuffys offer men of all shapes and sizes a number of on-trend designs, from briefs and boxers, to trunks and singlets. The Tuffetts women’s range includes a selection of comfortable yet sassy briefs including boyleg, boxettes and G-Strings, as well as singlets, tank tops and an assortment of form fitting bras.

“Tuffys and Tuffetts are made for Australians, by Australians – we know what Australian’s want and need, and we’re proud to bring our range of fresh, fashionable, everyday underwear to Aussie backsides around the country,” said Nouh, managing director and founder of Tuffys and Tuffetts.

“We know through all of our collective experience that comfort is one of the most important things for Aussies when it comes to their undies. With Tuffys and Tuffetts, we wanted to create a range of easy-to-wear briefs, boxers and bras because everyone deserves to feel comfortable each and every day.”

Tuffys underwear for men and Tuffetts underwear for women come in a host of clean and bright designs and can be purchased online at www.tuffys.com.au or www.tuffetts.com.au. Tuffys briefs for men start at $22.95. Tuffetts for women start at $15.95 for briefs, $35.95 for bras and $19.95 for singlets.