Following Singapore, Australia has the highest smartphone usage in the world, and the Aussie populace is downloading apps more than ever.
So, it comes as no surprise why Natasha Rawlings and David Jones (not the retail giant) have used this emerging trend to start their own app, StreetHawk that “hunts for the best in-store fashion for you”, while helping drive foot traffic to retailers.
One can no longer say mobile phones are simply used to communicate; it’s one that is piercing into ones lifestyle, changing habits and behaviour.
Australian consumers are now being offered new methods of doing old things, thanks to advancements in technology and the growing media landscape, the Nielsen Australian Online Consumer Report found.
The StreetHawk app, that is driven by a cloud based ‘RRR Matching Engine’ (RIGHT Time/Place/Person), tracks consumer preferences (including brands) and behaviour, which are sent to the cloud in real-time. Shoppers can search for what they want in the shops around them, or save their searches, and have StreetHawk hunt for them 24/7.
For example, for a shoe enthusiast “what that means is, as you travel around the city, StreetHawk sends automatic notifications informing you when you are around the shoes you are looking for and where they are located,” says StreetHawk cofounder David Jones.
“It’s very personalised.”
The founders explain that there are close to two million retailers in Australia and its main game in boosting sales is driving foot traffic. The app creators believe StreetHawk will help “revolutionize the shopping experience by providing easy tools to retailers to acquire and keep customers, profitably, in the real world, in real time,” says Natasha.
StreetHawk has 150,000 items, some of the biggest brands in Australian fashion, listed across 420 retail locations in the Sydney metropolitan area alone.
Research house Telsyte predicts, by 2015 smartphone audiences will out-number PC-based users and suggests competitive markets to plan ahead, based on its September 2011 findings.
Within a few years, Telsyte claims “more than 30 million smartphones will be sold in Australia, creating a vibrant and competitive market for vendors, carriers and retailers…” who “will need to fundamentally re-organise and re-engineer their businesses for this post-PC world,” says Telsyte research director Foad Fadaghi.