Startup: Social Medicine

- February 20, 2012 3 MIN READ

Social-medicine.org, a health based social networking site, helps people suffering from a variety of health conditions, to globally connect, help and share information with others in similar situations, by focusing on bridging the gap of patient-to-patient communication, and patient-to-practitioner, with all the social networking features and functionality expected in today’s society.

Can social networking improve your health? Facebook and Twitter connect us to our friends, while LinkedIn connect us to our professional colleagues; however what social networking site connects us to our health?

Social Medicine fosters community support; real people in similar situations come together, to circumvent negative feelings like disconnection and loneliness, and focus on improving self-esteem, understanding, communication, relationships, and peer support.

Social Medicine is a great example in how social networking can improve your health and focuses on bridging the gap of patient-to-patient communication. Social-medicine.org has multiple patient focused social networking platforms, designed to help individuals dealing with particular illnesses, help share their thoughts, experiences, and knowledge with others who experience the same condition. Its emphasis is on connecting people globally and has all the social networking features and functionality expected, such as personalizing profiles, joining communities, making friends, uploading your photos and videos, writing on walls, chatting live to others whether it’s one-to-one or in groups, and commenting on blogs written within the communities.

“As a psoriasis sufferer I know first-hand how hard it can be to deal with an illness without that all-essential support from people who truly understand. After spending years managing my condition alone, I turned to the Internet for help. The sheer number of forums, blogs, and communities out there in which psoriasis was discussed by fellow sufferers was astonishing, but I found that it wasn’t a personal experience.” Says Michael Dornan, the creator of Social Medicine.

The gap in the market, not yet tapped into, is understanding how people are connecting and sharing information about their medical conditions, the various treatments and products they are using. As communication on medical conditions is already undertaken in forums to some extent, these forums are now falling behind in functionality that would significantly improve patient’s experiences if communication was shared on social networking platforms.

Social Medicine is catered to all who care about helping people. Its focus is on connecting people, mainly patients; however doctors, nurses and specialists can also use the platform to connect with patients. It opens many doors for mothers and fathers, to all others who have someone close, who suffers from an illness.

Consumer driven health content inspires people by outlining real life experiences. There are increasing demands in medical content, written by real people suffering from real illnesses. There are also increasing demands of supportive health communities

  • Social Medicine provides a good source of information and, psychological and social support by others within the community
  • Sense of belonging to the health community, eliminating loneliness and disconnection
  • Patients want comfort, and talking to others suffering from the same condition provides piece of mind, knowing that they are not alone.

People understand social networking and not only want it but expect it. Social Medicine opens the doors not previously made available

  • Instant two way communication helps bring people closer
  • Supportive communities through enhanced functionality
  • Friend circles allows people to connect and bond with others globally

Your profile is what makes you stand out in your community; make friends, upload your photos and videos, write on walls, chat live to others one-to-one or in groups, and comment on blogs written within your community

Social Medicine’s success depends largely on whether people suffering from various illnesses connect, support and encourage other sufferers using the Social Medicine platform. The site is free to register.

Launched in July 2011, it is predicted that Social Medicine will draw thousands of people into active participation. Social Medicine is a new world that promotes exchange of knowledge, ideas and information, making user experience an energizing and a rewarding one.