To the surprise of retailers nationwide, within eight hours, Miishka set record numbers with over 4,500 entries to a Valentine’s Day Giveaway!
Complicated? Not really…Thanks to Facebook.
To enter, fans of Miishka simply commented on which coloured heart shaped dress they liked and shared the image with their Facebook friends.
The result saw over 4,500 entries over nine hours – an entry every six seconds!
So who is Miishka and what is the fuss all about?
Miishka is an online fashion retailer who entered the market only 18 months ago.
Miishka’s success includes a loyal fashion forward following of over 45,000 Facebook fans and counting – a difficult feat for even Australian leading fashion designers. [ Sportsgirl – approx 55,000 fans, Bardot – 10,000 fans and Portmans – 20,000) Sydney based retailer Show Pony Fashion that started 12 months ago has had similar success on social media with over 35, 000 fans – proving that the new kids on the retail block are much more in tune with their customers “socially” especially since all their growth is organic and their brands are in their infancy.
Miishka constantly engages fans by uploading high quality new designer and vintage pieces arriving each week. The products are affordable and include one-of-a-kind fashion styles for the independent, unique and fun-loving girl.
With an online store launching next month, we believe that this definitely is not the last you will be seeing of this fashionista! Watch out World!