Outback Innovators merge Retail & Tech

- January 27, 2012 < 1 MIN READ

When you think of Broken Hill, you probably have images of dust storms, desert, perhaps even emu’s and cork screw hats – well now it’s time to add QR Codes and innovative technology to that list. Young entrepreneurs Josh Cowdrey and Steven Johansson [cofounders of creative agency Brand Creative] have just developed a range of stickers for the retail market that utilise QR Code technology.

The product “Social Peel” enables even the most technologically inept business owner to have their business become socially savvy. The great thing is these stickers are also recyclable, meaning that the one sticker can be used to link to different web pages and social media depending on what you have going on in your business.

These outback innovators have also made sure that the activity from the stickers are measurable, with business owners being able to see the stats on how many times the stickers have been scanned, by what type of device and when -valuable marketing information to use in furture campaigns to drive revenue.

The retail aspect of their business is what makes this exciting, now days it is a necessity for businesses of every genre to be on social media and therefore this product has mass, global appeal.

To propel the initiative forward, Josh and Steven have set up a Pozible www.pozible.com.au crowdfunding project to raise funds to successfully launch their project globally. Along with the rewards supporters will receieve if the project successfully reaches it’s goals, Josh has a greed to complete “THE WALK”  – to engage supporters further.


Help Social Peel go global! from Josh Cowdrey on Vimeo.