Digital Branding: Powerful First Impressions

- January 17, 2012 2 MIN READ

We all know that first impressions count. The importance of a powerful first impression is even greater to a start up business. Your business is shiny and new, fresh out of the box. But sadly, the imagery that often accompanies marketing material and websites is a poor reflection of your product and can deflate all the hours of hard work you’ve put in behind the scenes.

Corporate Photography, your digital brand in one way or the other plays a fundamental role in the success of a company and helps the company owners in many ways. A strong image, taken with the right photographer and the right styling is a quick and easily identifiable snapshot of your business and helps in presenting the company in a constructive light through good representation in print media advertisements, websites and company brochures. In the competitive world of business, powerful and authentic digital branding cuts through the clutter and helps you stand out from the pack.

So much time and energy is taken each morning with business men and women grooming themselves to portray their most professional image. But your digital image is working for you even when you’re sleeping. An unmeasurable amount of people are forming opinions on you and your business based on your website, your company brochures and other marketing material. So when you think of it like that, you would want to ensure that your corporate photography is strong and a reflection on you and your companies values and uniqueness.

Corporate Photography should not be viewed as an item of luxury or vanity, but an essential investment into the brand toolkit of your business.


About Zahrina

Award winning photographer, Zahrina Robertson of Zahrina Photography specialises in capturing the X-Factor of her clients and her Digital Branding for Entrepreneurs package is guaranteed to get the necessary results to stand out in the corporate jungle.

Before any images are taken, Zahrina sits down with her client for a one on one styling session, getting to know them and their business on a personal level.

Zahrina has worked with many high profile business people and celebrities including Sir Richard Branson, George Clooney, Ray Charles, Pinky McKay, John Eales, Wayne Gardner and also includes Qantas and Tourism Australia among her regular clients.

[picture: Zahrina Photography]