Justus Magazine Launches

- December 7, 2011 2 MIN READ

Justus Magazine’s debut edition, Issue 01, An Ode To Foiling, launched on Tuesday, 29th November, at the studio’s creative hub location on Crown Street, Surry Hills, NSW.

More than 150 members of the Justus Magazine “family” gathered together to hang their personalised Justus business cards on the family tree, mixing and mingling with industry heavyweights. Print, paper and specialty suppliers to the print design industry gathered to meet print graphic designers and the Justus Magazine team.

Founder Lindsay Smith presented a speech to the crowd, giving her thanks to an industry that has shown such support of her vision to build a platform for the print design community: “We have conceived and given life to something amazing. Justus Magazine was born due to necessity to give strength to an industry that was yearning for this kind of connection.”

Letterpress printers The Distillery ran a letterpress station offering guests the chance to print a handcrafted message. Illustrator Nathaniel Eckstrom laboured throughout the night illustrating a beautiful monochromatic mural that interpreted the Justus family. A striking, white painted model posed on a pedestal as the enchanted crowd watched the pages of the magazine projected onto her body. 

Sponsored by Grant Burge Wines, Finlandia vodka and Woodford Reserve, and styled by celebrity event company AZB Creative, the event was a visual feast with a cornucopia spread of delicacies and black and white sweets.

The launch party was the hottest ticket in town in the Sydney graphic design scene, with creatives grappling to become subscribers in time to be invited to the anticipated event.

Managing director of Digital Press and spokesman for the Australian printing industry, Theo Pettaras said, “Justus Magazine is one of the best we have ever seen. The whole Australian printing industry salutes the team for its passion and commitment in getting this amazing publication off the ground!”

Invited guests included the magazine sponsors, this issue’s printer Southern Colour Printers, BJ Ball Group, which supplied the 10 tactile stocks used throughout the publication along with Goldcraft Embossing, the foil stamping company whose metallic embellishments decorate the pages throughout issue one.