Startup: MimiDeluxe

- October 11, 2011 2 MIN READ

Designed with the fashion conscious, sexually confident woman in mind, Mimi De Luxe is a one-stop shop for designer sex toys, high-end luxury lingerie and designer perfumes.  Think of it as a cross between net-a-porter and David Jones, only sexier. You won’t find anything tacky in this glamorous new online boutique for women!

Women shopping for products to enhance their sensuality shouldn’t have to forgo their sense of style. Nor should they have to wade through a sea of tasteless products to get to the good stuff. Mimi De Luxe offers a sophisticated shopping experience. With sex toys for women becoming almost as commonplace as, well, alarm clocks, it’s no surprise to see a store like Mimi De Luxe launch.

The store stocks gorgeous lingerie brands including Fleur of England and Sally Jones, which is handmade in Australia. Designer perfumes from Dolce & Gabanna, Gucci, YSL, Jimmy Choo, Vera Wang, Stella McCartney, Agent Provocateur, Juicy Couture and Versace.  Chic sex toys from Lelo, Nomi Tang, Incoqnito, We-Vibe and Je Joue.  You’ll even find the first organic lubricant, Yes Organics.

Founder, Elle Black, believes Australian women will embrace the concept. “I’m a lover of quality and style and I believe a lot of women in Australia are too,” she explains. “I want my store to be a pleasurable experience for the customer, from start to finish. Until now, adult stores tended to focus on men as the end customer. I believe a lot of women will appreciate our selection of high quality, sensual products, offered in one discrete place.”

It seems Elle is also planning to give retailers a run for their money in terms of service. Mimi De Luxe offers free next day delivery on orders over $50 and a 15% discount voucher code if an item is out stock.

According to Black, this clever concept is sure to change the way Australian women shop for sexual products.

Visit www.mimideluxe.com