An entrepreneurial new media company has taken wine and food travel mobile, launching the country’s most comprehensive culinary travel mobile phone app.
Online wine and food travel guide VisitVineyards.com single-handedly created the free iPhone app which, for the first time, allows users to locate thousands of vineyards and cellar doors, restaurants, food producers and sellers, markets, accommodation options, and more, across every State in Australia – on the go.
It is now considering options for Android and other mobile devices.
VisitVineyards.com CEO and founder Robyn Lewis says statistics from the way consumers were using its website played a key role in the creation of the app.
“About ten per cent of our website traffic is now coming through mobile devices – this is despite the fact that our website wasn’t purpose built as a mobile site. The vast majority is either by iPhone or iPad and that has trebled in the last year.”
She says they came from primarily within Australia, but “there are also users from USA, Europe, Singapore and elsewhere in South East Asia.” Her comments come as Roy Morgan’s latest research shows an increasing percentage of Australians are using the internet on a regular basis and it is now the preferred method for researching travel.
Australian Tourism Export Council chairman, John King OAM, who has more than three decades’ experience in the tourism industry, says it’s imperative that the industry continues to move with technology, and the Visit Vineyards iPhone app is a prime example of that.
“Consumers increasingly want access to travel experiences on the go, and this type of initiative is vital in meeting that consumer demand for a richer food and wine travel experience, and for linking particular experiences to visitors who are seeking them.
“We must take advantage of the technology available to increase tourism to regional Australia. VisitVineyards.com is to be commended for developing this nationwide app, and in doing so driving much needed tourism to the regions, and specifically directly to those small wine and food producers and growers who need it most.”
In a further effort to drive consumers to regional Australia, the app is being launched in conjunction with a promotion of two Australian regions which have suffered in the recent adverse weather events and downturn: the Whitsundays in North Queensland, who are offering a ten day holiday experience for two, and Tasmania, where a seven-day holiday package for two is up for grabs.