VMF have recently launched their new 1 day Marketing Plan workshop where you can get personalised coaching and build key elements of your marketing plan in just 1 day! Get focused and walk away with clear, measurable goals and strategies that you can start implementing straight away. This is not a passive workshop where we lecture you on what you should and shouldn’t do and you try to implement it 2 weeks later. This is an interactive workshop where we work with you to complete the key components of a marketing plan, so you walk out ready for action.
The 1 day workshops are each designed to give you personalised coaching and feedback specific to your company and we ensure this by limiting the number of attendees to 10 per workshop. Unlock new ideas and take advantage of our knowledge and marketing skills to build your plan.
Key Deliverables of the workshop
Understand the importance of a Marketing Plan
Determine your Target Market for targeted communication
Undertake a Product Portfolio Analysis (which products should you invest in, which should you milk?)
Identify Opportunities to pursue and Threats to minimise with a S.W.O.T. Analysis (Strengths,Weaknesses,Opportunities &Threats)
Create goals that are Specific to your organisation. That are Measurable as well as Attainable and above all, are Relevant and Timely. Your S.M.A.R.T. Goals
Develop Marketing Strategies
Understand the relevant Tactics for achieving your goals
Briefly explore methods to Measure your goals
These workshops are not only for start up businesses. Every business should review their marketing plan annually to ensure that they are on the right track and are focusing on tactics that providing the results desired. No longer does planning for your business need to be boring or time consuming! These interactive, personalised, practical workshops are a great way to focus on your business growth.
Most business owners believe that a business plan is important to their continued success, however it is often neglected as we concentrate on the daily tasks. We understand your time is precious which is why our 1 day workshops are designed not only to teach you about strategy but to go through and get you to complete the key tools so that you walk out having already done most of the work for your plan.
Lorraine Salvi is the director of Virtual Marketing Force a marketing company specialising in business & marketing plans along with marketing assistance and brand communication. Lorraine has a Bachelor of Business Studies majoring in Marketing and Management from Monash University as well as a Diploma in Public Relations. She has experience in both Business to Consumer (B2C) and Business to Business (B2B) marketing and has worked for both small local companies and large international conglomerates giving her an understanding of the abilities and limitations of each.