What’s on 4 are three national online directories providing up-to-date and comprehensive details of activities, classes, events and party services for children in local areas. They are also a way to provide information, advice, parenting tips and fabulous way to connect with other mums and dads!
Born in the UK 5 years ago, ‘What’s on 4’ was the brain-child of Sam Willoughby ‘mumpreneur’ who swiftly realised a gap in the market after struggling to find local classes and activities to enjoy with her little daughter. The UK WO4 sites have now won more than 6 awards and are the UK’s leading provider attracting over a million visitors a year. What’s on 4 is now in Ireland and has plans to launch in the US soon!
Recognising a similar gap in the Australian market, Elise Easdown from Wagga Wagga, NSW, a ‘stay at home’ mum of 2 with a background of child health and development is now running one of the most exciting online enterprises to be launched for the parenting community in Australia ever.
Over 65,000 parents in the UK use these websites every month and they are set to achieve the same phenomenal success here.