A revolutionary new website launched today called Wyngle will enable brands to group sell items and also give Australians the opportunity to have a punt and bag some of the world’s greatest lifestyle products and services for just $1.
The website is based on a new buying concept called ratio shopping – an exciting gaming incentive which has been developed by the Sydney start-up company Wyn Factory. With over 350 products and services available across a number of lifestyle categories, each item has an assigned ratio (eg; 1 in 3 or 1 in 6) that determines which customers pay $1 and which customers pay the advertised price.
For example a high performance bike such as the Cell Team Shimano 105 Road Bike is featured on the site for $1,199 with a ratio of 1 in 3, so a customer wanting to purchase it will commit to paying that price, but may be the lucky one in three and come up as a winner – reducing the overall price for that customer to just $1 (plus delivery)!
Wyngle founder Sebastian Langton says,
“Wyngle gives Aussie’s the opportunity to get a great product at a fair market price and try their luck to get it for $1! Let’s face it, who wouldn’t buy a product they had already intended to purchase if the price was fair and there was a chance it would be almost free? You can’t lose.”
Langton also believes there is great benefit for the brands involved and Wyngle has the potential to impact positively on the online retail sector by re-introducing elements of sustainability.
“The enormous success of group buying and daily deal sites is well documented, but so is the damage this has done to the industry. Consumers have come to expect heavy discounts and are increasingly willing to switch brands for the next deal. Wyngle provides an incentive for shoppers to buy products at the fair market price, encouraging brand equity and loyalty again. It’s a real win-win situation.”
wyngle.com.au will offer consumers items from some of the world’s leading brands including Apple, Canon, Hugo Boss, Asics, GHD and Dyson as well as focusing on some of our home grown success stories including iconic labels ModelCo, aussieBum and UGG Australia. New products will be featured every few days across a range of categories such as accessories, beauty, electronics and sporting goods.
aussieBum founder & CEO Sean Ashby said
“We love the Wyngle concept as it provides us with an exciting way to capture a new market and to create additional sales without discounting.” He was one of the first suppliers to get on board with the concept, despite aussieBum not having their products listed on any other website in Australia.
How to Wyngle a deal
To ensure the integrity of the concept and the business, the NSW Office of Liquor, Gaming & Racing has authorised Wyngle with a trade promotion lottery permit LTPS/11/07826.