Melbourne moves from ‘me’ culture to ‘we’ culture

- June 2, 2011 3 MIN READ

The Collaborative Consumption movement sweeping the globe, is thriving at Hub Melbourne. In what The Financial Times calls a “social revolution gaining momentum”, collaborative consumption is a switch to swapping, sharing, bartering, trading and renting to reduce waste and maximize connections.

Hub Melbourne, the latest cog in the worldwide ‘Hub’ network (as featured on CNN), has attracted corporates, sole traders, work-from-home mums, social entrepreneurs, (including RMIT’s Social Entrepreneurship program) non-profits and innovators across all industries to its shared working space.

Companies like MECU, Yammer, (Silicon Valley social media startup) and Little Creatures, despite having their own offices, use Hub Melbourne to work, collaborate and find inspiration.

While Hub members’ projects are diverse, Hub’s mission itself is clear – to provide a physical space where people from all industries can work and connect to drive and inspire positive social change.

Co-Founder and Executive Director of Hub Melbourne, Brad Krauskopf, was an unfulfilled entrepreneur in the IT and entertainment industries who shifted focus to collaboration and sustainability. Undertaking an MBA in Spain, he discovered the global Hub network.

Krauskopf says, “Hub, isn’t a serviced office. They sell desk space and admin support asking ‘like a coffee with that?’ Hub is dynamic space, an incubator for change. We ask, ‘would you like a connection with that?”

“Great ideas can fall over in isolation. Here, work from home mums or regional startups can collaborate with lawyers, designers or engineers and incubate their idea through a previously inaccessible business community, at a prestigious CBD address, with no lease, close to Southern Cross Station” Krauskopf says.

Hub member and Head of Development, School for Social Entrepreneurs, Beth Worrall says, “social entrepreneurs love Hub. Working at home for start ups can be lonely and demotivating. Hub is the antidote for anyone, big business executive to sole trader, seeking motivation and inspiration.”

Memberships range from $20 a month, to a $6000, 24/7 annual package. Hub Melbourne: Donkey Wheel House, Level 3, 673 Bourke Street (near Spencer Street Station) For membership enquiries, contact +61 3 9011 8482 or email host@hubmelbourne.com.au


ABOUT HUB’S CARBON FOOTPRINT Hub’s carbon footprint is 8 TIMES lower that that of a standard office.

ABOUT HUB HOSTS ‘Hosts’ on hand, greet Hub members individually, and facilitate connections with other members.

HUB’S POINT OF DIFFERECE FROM SHARED OFFICES OR THE LOCAL CAFÉ Hub’s real difference is its’ organic networks and the interaction with members, or being connected by the host to someone who may hold the missing link to your project.

WHO ARE HUB MEMBERS? They are corner office lawyers who want more interaction with innovators, mums running home businesses wanting a dynamic space outside of mothers groups to talk business, IT workers hot desking around the world, bringing with them the latest in cutting edge innovation.

HUB MEMBERSHIPS Affordable and flexible levels range from a $20 a month, to a $6000, 24/7 annual access package.

HUB FACILITIES Kitchenette, communal tables, quiet meeting areas, full work events schedule, social events, hot desks, lockers, and a library stocking great innovation titles,

HUB’S GLOBAL STORY There are 25 global Hubs, spanning four continents and 12 cities. All are independently owned. Hub members have reciprocal rights to the entire Hub global network.

ABOUT HUB’s WISEDOM COUNCIL Hub’s Wisedom Council exists to facilitate major social change. Some members include: Daniel Almagor (founder, former CEO, Engineers Without Borders Australia); Gilbert Rochecouste (MD, Village Well, leader in sustainable communities and businesses) and Jan Owen AM (CEO, Federation for Young Australians).

EVENTS AT HUB Hub holds weekly events, information sessions on new ideas and concepts, as well as “mixed bag” lunches, for members to met, share a meal and ideas. Check online for Hub Events and updates.