Sisters Kirsty Duncan and Sarah Tate recently launched their second online business venture, Cherry Pick Me (http://www.facebook.com/cherrypickme). It’s a group buying site that breaks the mould in that it is targeted at women and, rather than bombarding members daily with deals, it lets them choose what kind of deals they would like to receive e.g. fashion, jewellery, beauty, homewares etc. The deals handpicked by the Cherry Pick Me team from independent e-tailers. Further, customers are encouraged to post product reviews.
The sisters’ first e-store, Ciao Bella Travel, was started in December 2006 in response to a gap in the female travel accessories market. Bouncing back from a slowdown in early 2010 when people stopped travelling due to the GFC, the site’s growth rate now is approx. 20% per annum.
With Cherry Pick Me, Kirsty and Sarah have taken the group buying model one step further by using the platform as a means of generating greater interest and visibility for online stores. They wanted to start a business where not only did they provide women with great bargains but also where online retailers could showcase some of their best products, generate sales, build their databases and hopefully obtain returning customers.