Across The Verge was born in 2009. Running her own business, and Natalia Padgen pairing strategy and creativity to create marketing magic and help build small businesses has always been a dream for her – but one she never thought she would realise. It’s funny the twists and turns life takes you on she says. “Towards the end of 2009 I was working in a high pressure marketing role for a big company when my health took a turn for the worse. I had to take a step back, rest and revaluate. After a few months of r&r and soul searching my plan was to leave the corporate world behind, create my own business with an individual culture that allowed me to share my skills and passion for marketing with those who could really benefit from it and just as importantly, find a healthy work life balance. As the business has grown and evolved these are the two fundamental elements of Across The Verge that have remained steadfast and strong”.
Across The Verge works with SMEs to understand their unique business culture and goals, identify target markets and highlight areas of opportunity to result in growth. From creating and implementing comprehensive marketing plans to producing one-off pieces of marketing material, Across The Verge delivers solutions that fit individual businesses’ needs and resonate with their audience. Personalised service in conjunction with current and relevant strategies, a belief in branding and impeccable execution ensure that Across The Verge delivers outstanding results. Across The Verge specialises in the following areas: Strategy & planning, Copywriting, Graphic Design & Art. Many of our start-up clients initially opt for our core strategy package as it provides a good foundation for building strong marketing strategies and plans. We have also just introduced a brand new service, The Free Marketing Review, that many businesses, including start-ups, are finding very valuable. As the name suggests it is a free consultation that reviews the past, present and future to offer businesses insights and recommendations for where their marketing focus should lie moving forward.