News & Analysis

Honey and Ginger

- May 26, 2011 < 1 MIN READ

Jennifer Miller has had 15 years of marketing, management and sales experience across Asia Pacific, Europe, and the Middle East markets. Having held senior roles in GE Appliances and Servcorp, Jennifer is an experienced marketer who knows how to achieve results through incorporating a customer centric approach in all aspects of the business model. One of her career highlights included an expatriation to China where she transformed a loss making business into a profitable entity able to facilitate further growth. Her last corporate role was International Marketing Manager, where she established marketing and sales best practice, including a number of global loyalty and reward programs and grew the business 30 per cent year on year. For the past two years Jenn has been providing outsourced marketing services to small and medium sized businesses under her own brand – Strawberry Marketing.

HoneyandGinger.com.au is a collective buying website that launched on April 29. This site goes beyond Groupon.com and others like it – Honey and Ginger’s difference is that the site offers deals targeted specifically at women.

Starting in Sydney with localised offers for Eastern Suburbs residents, the site has quickly gainedfollowers further afield in other Sydney regions, Melbourne, Brisbane, GoldCoast, Perth, Adelaide, Darwin and Hobart. Once enough members in a region have committed, businesses in will jump on board and offer those shoppers discounts of up to 90 per cent!

The HoneyandGinger.com.au motto is “Sweet local deals”, and owner Jenn Miller plans to find those deals in every community the site operates, starting with Sydney’s Eastern Suburbs.