Founder Melisa Buljubasic says she identified a gap in the market for an online gourmet delicatessen. It all started with Eastern European products; they were difficult to find, even in Sydney. Buljubasic says: ‘I was stunned when I realised there wasn’t one online store that sold gourmet products from Eastern Europe. Further enquiries revealed an opportunity for an online delicatessen with a comprehensive product range from across Europe.’
Audrey & Marco believes there is a ‘gourmet food’ boom at the moment. There’s an increasing number of cooking shows, food channels and demand for food related publications and websites. Australian palates, young and old are becoming more educated and willing to try new culinary experiences. There is a demand for something ‘different’, this can be seen in the vast flavour offerings of aged balsamic vinegars for example. Now time-poor working mothers & fathers (both regional & metro) can access hard to find speciality foods with a click of a mouse from the comfort of their home or office. Delivery is quick and affordable. Prices are lower than other online & physical-store competitors, making gourmet products more accessible and attractive than ever before.
Cost of delivery is capped at $9.90* for deliveries to NSW, ACT, VIC and QLD and is free for all orders over $150 to those States. Delivery to other States and Territories is also favourably capped based on weight.
Buljubasic says: ‘We are actively adding new products to our range based on customer enquiries and suggestions. We believe the most important thing is giving the customer what they want. We do this through our strong presence in social media, direct open dialogue and food forums.’
Recently, Audrey & Marco launched a new range of gourmet hampers. It is now possible to customise hampers with the new Custom DIY hamper option, allowing customers to select products from the large product range. Buljubasic says: ‘our point of difference is that our DIY option offers more choice to our customers. Transparency of cost is another point of difference, not normally available with traditional hamper companies as products are often bundled together.’
*Audrey & Marco is offering free delivery for ALL purchases over $50 for the month of May.
Check them out at www.audreyandmarco.com.au